# Branding Notifications

### Overview

This guide explains how to manage automated email triggers, customize notification templates for your brand, and keep track of return updates for both you and your customers.

### Notify customer

We currently have 8 key events set to trigger that email notifications are automatically sent out to your customers.

* Return request confirmation
* Return request approved
* Return request rejected
* Refunded to original payment method
* Refunded to store credit
* Refunded to store discount
* Refunded to store gift card
* Exchange order is created

<figure><img src="/files/JGdG2wEKJS33EOMlorDh" alt=""><figcaption></figcaption></figure>

#### Customize customer email  template

In the ParcelWILL Notification section, click **Customize** to modify specific emails.

* You can edit email content for multiple languages.
* You can insert variables as needed to personalize the message.

<figure><img src="/files/lFoQa0jmdb4d34e0Fqdi" alt=""><figcaption></figcaption></figure>

### Notify merchant

We currently support 2 key events that automatically trigger email notifications to you:

* Return request confirmation
* Tracking number added by customer

<figure><img src="/files/Ra3KAYb7zxATS21W3Jqd" alt=""><figcaption></figcaption></figure>

### Upcoming features

* **Email data analysis**\
  Get insight data for sending emails.
* **Integrate more immediate push**\
  For example, SMS, WhatsApp, and Facebook.


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